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BtoB

Keith Pigues, CEMEX

Published on .

Most Popular
What: VP-marketing
Where
: CEMEX, Houston
Why: Pigues, who leads marketing efforts for building products company CEMEX, took over as chairman of the Business Marketing Association in June. He is the first client-side marketer to lead the association in nearly a decade. Pigues is a proponent of the need for marketers to develop more strategic and financial capabilities to contribute to their company’s overall performance.
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