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BtoB

Keith Pigues, Senior VP-CMO, Ply Gem Industries

Published on .

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What: Senior VP-CMO
Where: Ply Gem Industries, Cary, N.C.
Why: Pigues, a past chairman of the Business Marketing Association, oversees all marketing at Ply Gem Industries, a building products manufacturer. He is also the author of “Winning With Customers: Do Your Customers Make More Money Doing Business With You?” and speaks frequently on measuring customer satisfaction and marketing ROI.
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