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Kenshoo launches ad-bidding, attribution tool

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San Francisco—Marketing technology company Kenshoo has introduced SmartPath, an advertising bid optimization tool that also analyzes conversion attribution across channels. SmartPath looks at each click and conversion across multiple channels and adapts its ad-bidding process based on customer data, market changes and media-mix effectiveness, Kenshoo said in a statement. Last month Kenshoo added new campaign management and assessment tools to its Kenshoo Social 2.0 social marketing suite.
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