Kern Direct hires new VP-creative director

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Woodland Hills, Calif.-B-to-b direct marketing company Kern Direct Inc. has hired Rob Tuffly as its VP-creative director, a newly created position. Previously, he was associate creative director at Health Net Corp. Tuffly, a direct marketing vet who has also worked at Lois/EJL, will oversee all of Kern's creative work. Kern Direct's client base consists mostly of b-to-b technology marketers.
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