Ketchum forms new-media development group

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NEW YORK-Public relations firm Ketchum, a New York-based unit of Omnicom Group, has formed a new media development group that will design Web sites, Intranets, CD-ROM presentations, banner ads and a suite of public relations software. The unit, called eKetchum, is based in Atlanta. The unit is headed by Paul McKeon, partner-president of Ketchum/Crescent, a technology firm acquired by Ketchum in 1997. Andy Roach, new media director, is responsible for daily operations.
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