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BtoB

Ketchum, IDC partner on communications benchmarking

Published on .

Chicago--Ketchum and International Data Corp. introduced Monday the PACE Index (Partners and Alliances Communications Effectiveness), a service designed to benchmark the effectiveness of channel and partner marketing communications. Ketchum and IDC said the PACE Index also provides data-driven guidance to help vendors discover which programs--such as conferences, Web portals and training--are working most effectively. "In today's technology environment, every dollar counts, and channel partners have a direct link into customers," Paul M. Rand, Ketchum partner and director of the firm's Global Technology Practice, said in a statement.
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