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BtoB

Kevin Cox

Published on .

Kevin Cox is the Vice President of Corporate Marketing at Actian Corporation, a leading analytics database company that is helping companies tackle big data. He previously spent 8 ½ years at SAP leading strategic, worldwide marketing initiatives. Before that he spent 12+ years working for prominent advertising agencies around the world—DDB Needham, Ogilvy & Mather, EURO RSCG, THINK New Ideas, and Doremus. He was responsible for founding Ogilvy & Mather Interactive Singapore as well as the digital arm of Doremus San Francisco. He was named one of the top digital marketers of 2011 and 2012 by B-to-B, the Magazine for Marketing Strategists. He has directed all facets of marketing communications for customers like American Express, Dell, IBM, Iomega, Lotus Notes, Tektronix, Tivoli, Volvo and numerous technology start-ups. Kevin is a BtoBlogger. Read his most recent post on Big Data here. Read Kevin's CMO Close-Up interview with BtoB.
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