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Kevin Lee, Didit

Published on .

What: Executive chairman
What: Didit, New York
Why: A veteran of search since 1995, Lee runs Didit, a search marketing agency and bid technology provider. Last October, he published "The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy," a book concerned with the significant changes in media consumption.
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