Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Kevin Lee, Didit

Published on .

What: Chairman-CEO

Where: Didit, New York

Why: A search veteran since 1995, Lee not only runs search marketing and digital media agency Didit but also Didit's sibling companies, the PowerProfiles Business Directories, a partnership with D&B and online charity mall We-Care.com. He has authored "The Eyes Have It: How to Market in an Age of Divergent Consumers" (Easton Studio Press, 2007); "The Truth About Pay-Per-Click Search Advertising" (FT Press, 2009), and "Search Engine Advertising: Buying Your Way to the Top" (second edition, New Riders Press, 2009).
Most Popular
In this article: