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BtoB

Kevin Lee, Didit

Published on .

What: Chairman-CEO

Where: Didit, New York

Why: A search veteran since 1995, Lee not only runs search marketing and digital media agency Didit but also Didit's sibling companies, the PowerProfiles Business Directories, a partnership with D&B and online charity mall We-Care.com. He has authored "The Eyes Have It: How to Market in an Age of Divergent Consumers" (Easton Studio Press, 2007); "The Truth About Pay-Per-Click Search Advertising" (FT Press, 2009), and "Search Engine Advertising: Buying Your Way to the Top" (second edition, New Riders Press, 2009).
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