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BtoB

Key Microsoft ad exec departs, joins online TV ad agency

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Los Angeles—Joanne Bradford has left her position as corporate VP-chief media officer of Microsoft Corp. ’s MSN Media Network to become exec VP-national marketing services at Spot Runner, a Web TV ad agency. She will be responsible for leading the business unit focused on national advertisers.

Spot Runner was founded by Nick Grouf and David Waxman, who in 1995 created Firefly Network, which was acquired by Microsoft three years later. Its core product became the foundation for Microsoft’s Passport and .NET initiatives. They also founded PeoplePC, which went public in 2000 and was then acquired by EarthLink.

—Carol Krol

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