BtoB

KeyBank launches new ad campaign

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Cleveland--KeyBank, a subsidiary of financial services company KeyCorp, has launched two new ads campaigns under the tagline “The Key difference.”

The b-to-b campaign uses print and TV to position KeyBank as a trusted advisor to corporate clients. The consumer effort uses TV, outdoor and in-branch advertising to emphasize KeyBank’s outstanding customer service.

Both campaigns were created by KeyBank in conjunction with its ad agency, GSW Worldwide.

--Kate Maddox

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