×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

KeyBank launches new ad campaign

Published on .

Most Popular
Cleveland--KeyBank, a subsidiary of financial services company KeyCorp, has launched two new ads campaigns under the tagline “The Key difference.”

The b-to-b campaign uses print and TV to position KeyBank as a trusted advisor to corporate clients. The consumer effort uses TV, outdoor and in-branch advertising to emphasize KeyBank’s outstanding customer service.

Both campaigns were created by KeyBank in conjunction with its ad agency, GSW Worldwide.

--Kate Maddox

In this article: