BtoB

KickFire stomps into enterprise marketing management

Published on .

Most Popular
Saratoga, Calif.--Little-known software company KickFire Inc. said Monday that it has delivered to market a new software package for managing corporate marketing operations. It says its software includes support for reporting and managing marketing projects via wireless devices. The move raises the bar for such competitors as Aprimo Inc., Notara, Protagona Worldwide Ltd. and newcomer Impresse Corp. in this rapidly expanding software market. KickFire goes to market with Sun Microsystems Inc. and J. Walter Thompson Communications Group as customers using the system.
In this article: