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Kimberly-Clark Health Care names agency of record

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Atlanta, Ga.—Kimberly-Clark Health Care announced Thursday that it has named Adair-Greene Healthcare Communications as its agency of record. As part of the agreement, Adair-Greene will be responsible for Kimberly-Clark Health Care’s strategic market positioning, as well as for its expanding range of hospital-based and non-hospital-based products. Kimberly-Clark markets face masks, gloves, surgical gowns and other products.

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