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BtoB

Seven Kinds of Lead Nurturing Programs and How to Build Them

Published on .

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Demand-generation agency Bulldog Solutions will define the seven types of lead nurturing and show you how to nurture at various stages of the buying cycle, from acquiring prospects to communicating with existing customers. Software company Mark Logic will then present an example of an effective nurturing program that re-engaged dormant leads, generating additional ROI from an existing internal database and helping the company do more with less in the final quarter of 2009. Register now.
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