Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Seven Kinds of Lead Nurturing Programs and How to Build Them

Published on .

Demand-generation agency Bulldog Solutions will define the seven types of lead nurturing and show you how to nurture at various stages of the buying cycle, from acquiring prospects to communicating with existing customers. Software company Mark Logic will then present an example of an effective nurturing program that re-engaged dormant leads, generating additional ROI from an existing internal database and helping the company do more with less in the final quarter of 2009. Register now.
Most Popular
In this article: