About 79% of the equity in the combined entity will be retained by KKR executives.
”For KKR, this transaction provides us with additional capital for our business. Moving forward with a public listing will allow KKR to do what we do best—grow companies around the world and produce solid returns for our investors from a larger platform and a deeper capital base,” Henry R. Kravis and George R. Roberts, co-founders of KKR, said in a statement.
A famed private equity firm, KKR is said it to have invented the leveraged buyout with its purchase of RJR Nabisco. In the media and marketing industries, KKR has invested in Primedia Inc. and Nielsen Co.
By becoming a public company, KKR hopes to expand the diversification of its businesses and said it was looking to invest in the Indian, Chinese and other overseas markets.