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BtoB

Klout debuts business tools for social measurement

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San Francisco—Social analytics company Klout Inc. has released a free set of analytics tools for businesses to measure the impact of influencers on brands. Klout for Business features a dashboard that shows if companies are engaging with influencers on their most active networks, how impactful these influencers are on others and which social networks their brands resonate best on. The new dashboard also identifies influencers among a company's Twitter followers and Facebook fans, and breaks them out by age groups, gender, location and their most influential topics.
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