New York—Knight Capital Group has launched a new ad campaign aimed at the financial community. The campaign, with the tagline, “The science of trading. The standard of trust,” was created by Doremus, New York. It features photos taken on the trading floor by rock photographer Danny Clinch. Print ads are running in publications including Absolute Return, Barron’s, Pensions & Investments and Security Industry News. The campaign also has online, outdoor and cable TV components.