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BtoB

Knowledge Networks and Statistical Research join forces

Published on .

Westfield, N.J.--Knowledge Networks and Statistical Research Inc. have partnered in a joint venture that will bring together consumer information from Knowledge Network's Internet-based panel with media measurement from SRI for advertisers and media companies. The new venture, called Knowledge Networks/Statistical Research, will operate as a Knowledge Network unit based at SRI's current Westfield, N.J., offices.
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