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Kodak Graphic Communications Group

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Campaign: “Print Is”
Agency: Eric Mower and Associates Group B2B, Syracuse, N.Y.
Target audience: Owners and managers of commercial printers, package printers, in-plant printing operations and publishers
Campaign objective: Showcase Kodak as a print ambassador
Media: Print (Book Business, Catalog Success, In-Plant Graphics, Package Printing, Printing Impressions, Publishing Executive)
Budget: Undisclosed
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