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Kodak selects Catalyst to market new scanners

Published on .

Rochester, N.Y.—Eastman Kodak Co. has selected Catalyst, Rochester, N.Y., a digital and direct marketing agency, to market its new line of i4000 scanners. Catalyst will be responsible for developing a product launch and supporting marketing programs, including on- and offline, as well as lead nurturing. The budget was undisclosed.
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