BtoB

Kohler selects Arnold Worldwide as AOR

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New York—Kohler Co., which manufactures kitchen and bath equipment, has selected Arnold Worldwide, New York, as its agency of record, following a review. The company's previous agency was GSD&M, Austin, Texas. Arnold will be responsible for leading all creative work, including TV, print and online, for consumer and trade advertising. The assignment includes b-to-b work aimed at architects and designers. The budget was undisclosed.
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