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BtoB

Kolb to assume CEO role at MRM

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New York—McCann Worldgroup, New York, has named Bill Kolb as CEO of MRM Worldwide, its direct and relationship marketing agency. Kolb was previously president-COO of MRM, New York. He succeeds Marc Landsberg, who has held the dual role of CEO of MRM and president of corporate business development at McCann Worldgroup. Landsberg will continue in the latter role full-time, while becoming nonexecutive chairman of MRM.
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