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BtoB

Konica Minolta launches ‘bizhub’ campaign

Published on .

Glastonbury, Conn.--Konica Minolta Business Solutions is rolling out an ad campaign to promote its bizhub brand, which showcases the company’s digital imaging products for business.

The campaign was created by Cronin & Co. and is the first ad campaign for Konica Minolta since its “Imagine the Possibilities” print campaign last fall announcing the merger of Konica Corp. and Minolta Co.

Spending on the campaign is estimated at $5 million to $10 million. It debuts this week with two 30-second TV spots, followed by print, direct and interactive.

--Kate Maddox

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