Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Konica Minolta launches ‘bizhub’ campaign

Published on .

Glastonbury, Conn.--Konica Minolta Business Solutions is rolling out an ad campaign to promote its bizhub brand, which showcases the company’s digital imaging products for business.

The campaign was created by Cronin & Co. and is the first ad campaign for Konica Minolta since its “Imagine the Possibilities” print campaign last fall announcing the merger of Konica Corp. and Minolta Co.

Spending on the campaign is estimated at $5 million to $10 million. It debuts this week with two 30-second TV spots, followed by print, direct and interactive.

--Kate Maddox

Most Popular
In this article: