Korea's Free Economic Zones, Seoul

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Organization: Korea's Free Economic Zones, Seoul
Agency: N/A
Market: Corporate executives
Quick chase: Although Korea puts a customer atop the wedding cake, the ad smacks of self-infatuation. The graphic that consists of all-cap letters forming words about Korea's strategic advantages seems like a monument to Korea, not to the prospective business. We're not sure that the words in the graphic will be read as individual phrases or just a jumble of letters. The small headlines and text across the bottom of the page are nearly impossible to read. Chasers' choice: Goat
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