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BtoB

KPMG, PWC slash jobs as demand drops off

Banking on the brand

By Published on .

Eusufzai said that despite its strong brand, PWC, like smaller Internet consultancies, is subject to spending cuts among Fortune 500 clients. "We're not immune to some of the same economic conditions," she said.

New York-based PWC is confident that its ubiquitous brand and keen technology focus will carry it through the slowdown, said Bill Battino, partner and global leader for e-business strategy. Clients are shifting their requests from seeking help in achieving growth and improved collaboration, to cost containment and customer retention, he said.

PWC, which is marketing a software and consulting service it calls "multi-channel," is well suited for the changing marketplace, Battino said. "It's an advisory and information technology service to help them manage their customers," he said. "It's CRM on steroids."

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