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KPMG report says CRM software a priority for the travel industry

Published on .

New York--According to a report by KPMG Consulting Inc., more than 80% of travel companies say customer relationship management services are key to their success in the future. The report also found that mid-tier travel companies will show the most growth in CRM in the short term, doubling their investment in CRM software and services in 2002.
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