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KPMG survey: European Internet sales set to skyrocket

Published on .

New York--A new survey released by KPMG Consulting shows that Internet sales are set to surge in Europe, and that business-to-business electronic commerce will be a driving factor. Sixty-three percent of 357 European b-to-b and business-to-consumer companies polled said they now have sales attributable to the Internet, up from 45% last year, a 40% increase. That number is forecast to jump to 83% by 2002. "The action is moving from the pure e-commerce retailers to the re-engineering of the whole enterprise to e-business. In this phase the business-to-business impact will be major," said Alan Buckle, CEO of KPMG Consulting, in a statement.
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