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BtoB

Kudos on lead generation, e-mail guides

Published on .

I'm incredibly behind on my business-related reading list, but this weekend I finally got around to reading BtoB's special issues on lead generation and e-mail marketing (BtoB's 2008 Lead Generation Guide, BtoB's 2008 E-Mail Marketing Insight Guide). We are in the midst of a great many strategic changes at HCPro, and I found the insights con-tained within those issues to be enormously helpful in illustrating, confirming and clarifying key trends, challenges and solutions. In fact, the quality and timeliness of the majority of your pieces are outstanding. They offer insight and strategy with a key element: the facts to back them up. In challenging times like this, it's great to know that we're not alone. JOHN A. HOPE VP-sales and marketing HCPro Inc. Marblehead, Mass. jhope@hcpro.com
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