×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Kwanzoo integrates survey elements with Eloqua

Published on .

Most Popular
Los Altos Hills, Calif.—Engagement marketing company Kwanzoo Inc. has introduced a tool that integrates its Smart Marketing Units suite with the Eloqua marketing automation platform. Kwanzoo's Cloud Connector for Eloqua adds polls, surveys, social promotions and opt-in lead forms to the Eloqua platform. When added to the nurturing process, it willadd buyer information that improves targeting, according to the company.
In this article: