Kwanzoo integrates survey elements with Eloqua

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Los Altos Hills, Calif.—Engagement marketing company Kwanzoo Inc. has introduced a tool that integrates its Smart Marketing Units suite with the Eloqua marketing automation platform. Kwanzoo's Cloud Connector for Eloqua adds polls, surveys, social promotions and opt-in lead forms to the Eloqua platform. When added to the nurturing process, it willadd buyer information that improves targeting, according to the company.
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