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Kyocera Mita, Fairfield, N.J.

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Agency: N/A
Market: IT management
Quick chase: The dominant color in this ad for Kyocera's color printers is gray. Gray equipment, gray carpeting, gray skies over a gray skyline. There's a splash of color in the form of some out-of-focus flowers set against the gray backdrop of the back of a computer screen, but the ad still seems to lack life. This ad is too easy for readers to bypass in their scanning of the pages of a magazine.
Chasers' choice: Goat
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