×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Kyocera Mita, Fairfield, N.J.

Published on .

Most Popular
Agency: N/A
Market: IT management
Quick chase: The dominant color in this ad for Kyocera's color printers is gray. Gray equipment, gray carpeting, gray skies over a gray skyline. There's a splash of color in the form of some out-of-focus flowers set against the gray backdrop of the back of a computer screen, but the ad still seems to lack life. This ad is too easy for readers to bypass in their scanning of the pages of a magazine.
Chasers' choice: Goat
In this article: