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BtoB

L. Gordon Crovitz, Dow Jones Consumer Media Group

Published on .

What: President
Where
: Dow Jones Consumer Media Group, New York
Why: Crovitz, who also holds the title of publisher of The Wall Street Journal, played an instrumental role in the launch of the newspaper’s comprehensive redesign in January. He aims to create more integrated programs that provide b-to-b advertisers with access to Dow Jones’ total audience of 14 million people worldwide.
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