BtoB

L90 says business brisk

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Los Angeles--Underscoring strength in certain areas of interactive marketing, L90 Inc. said Wednesday that it has landed five new publishing network customers. The company, which provides advertising software run by publishers, said b-to-b specialist O'Reilly Network was among the new clients. The company currently segments its audiences in consumer categories but with a reach exceeding 41% of Internet audiences it is anticipated the ad-serving company will begin to offer b-to-b segments soon.
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