In the days leading up to Fashion Week in New York's Bryant Park early next month, designers will be putting the final touches on apparel collections before the fashion media review them. Meanwhile, Women's Wear Daily , long considered the fashion industry's daily bible, will be doing some last-minute tinkering of its own.
Dan Lagani, who in September was named president of Conde Nast Publications' Fairchild Fashion Group, is intent on maintaining the dominance of WWD by creating a more comprehensive digital product that will debut in time for Fashion Week. The global nature of the fashion industry, and the fact that the WWD franchise straddles the line between consumer and trade titles, presents unlimited growth opportunities for the group he now heads, Lagani said.
"The Web site is very much slated to be an area that we invest in and use as an opportunity for people to see, regardless of platform the leadership position of the entire Fairchild Fashion Group," Lagani said. "We have the most trusted and respected portfolio of brands in our realm, and now we ensure through a two-fold approach that we deliver that same user experience regardless of the platform."
Lagani would not detail the online initiative, but it's unlikely that wwd.com will become a subscription-only site. Currently, some content on the site is free to visitors, more content is available for free to registered users, and paid subscribers get unfettered access. "There is room for a site that has unpaid content," Lagani said.
In addition to the flagship WWD properties, Lagani also oversees DNR, Fairchild Books, Fairchild Classified, Fairchild Summits and Footwear News . Altogether, the group publishes 30 products annually, and Lagani said one of his early goals is to determine which titles have the potential for greater frequency.
Lagani has been at Conde Nast since March 2005 and, before switching to the fashion group, was VP-publisher of the bridal group, whose titles include Brides, Elegant Bride and Modern Bride . That position provided him with experience in running multiple businesses and focusing a sales organization to better target its efforts. In 2006, the unit's three magazines and specials generated more than 600 additional ad pages than the publications did in 2005, the best performance among Conde Nast's titles, he said.
"It was a great moment in time," Lagani said. "A part of what we did there we'll take advantage of going forward. I believe the surface is really only being scratched. I just believe that when we understand the breadth of the portfolio we have now, the advertising base itself will continue to grow."
Lagani also held the title of VP-publisher at both Better Homes and Gardens and at Ladies' Home Journal. In addition, he served as publisher of George .