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BtoB

Lake Group Media announces sales deal for mobile ad network

Published on .

Rye, N.Y.—Lake Group Media has signed an exclusive sales deal with SMS Media Group to sell its Mobile Advertising Network ad program.

The network allows advertisers to place sponsorship ads along with text message content, such as breaking news and weather reports, serving opt-in cellular phone subscribers. Ads are embedded into relevant, requested cell phone text messages.

The program includes tracking and reporting.

—Kate Maddox

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