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BtoB

Lamar Advertising acquires NextMedia Outdoor

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Baton Rouge, La.—Outdoor advertising company Lamar Advertising, Baton Rouge, announced it has acquired NextMedia Outdoor, Englewood, Colo., for $145 million, from NextMedia Group. Under the acquisition, NextMedia Outdoor will become part of Lamar Advertising. NextMedia Group will focus on its core radio and online businesses.
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