Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Landing Page Optimization: Less is More

By Published on .

When it comes to website conversion and landing page optimization, Tim Ash advocates keeping it simple. In fact, the simpler the better. In this entry on the SeeWhy blogsite, Ash, president-CEO of SiteTuners.com, presents tips for making landing pages more effective, and they boil down to one word: Less, as in less text, less information and less clutter, eliminating things that kill conversations and call-to-action responses.
Most Popular
In this article: