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Landing Page Optimization: Less is More

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When it comes to website conversion and landing page optimization, Tim Ash advocates keeping it simple. In fact, the simpler the better. In this entry on the SeeWhy blogsite, Ash, president-CEO of SiteTuners.com, presents tips for making landing pages more effective, and they boil down to one word: Less, as in less text, less information and less clutter, eliminating things that kill conversations and call-to-action responses.
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