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BtoB

Landor names Bergesen director-corporate identity and business development

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New York—Branding consultancy Landor Associates announced that Mich Bergesen, former CEO of BrandEconomics, a subsidiary of Stern Stewart & Co., has joined the company as executive director-corporate identity and business development. He will report to Allen Adamson, managing director of Landor New York. Bergesen’s past clients include American Express, Delta Air Lines and DuPont.

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