BtoB

Larry May, Direct Media

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What: CEO
Where
: Direct Media, Greenwich, Conn.
Why
: May works with clients on a wide range of direct marketing services beyond lists. He has been with Direct Media for 14 years. His b-to-b list group has won management duties for several new accounts this year. The company has also launched a new research tool called Publishing Tracker, which monitors, categorizes and evaluates subscription direct mail marketing pieces.
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