BtoB

Larry Ellison, Oracle Corp.

Published on .

Most Popular
What: CEO

Where: Oracle Corp., Redwood Shores, Calif.

Why: Billionaire Larry Ellison has been Oracle's CEO and a member of the board since he co-founded the company in June 1977. Oracle acquired CRM giant Siebel in 2005 in a multibillion-dollar deal. Ellison's Siebel Enterprise Marketing Suite is considered a leader in the campaign management space by analyst firms such as Gartner, which says its product does considerably better in overall campaign management performance—as well as for integration with e-marketing—than other campaign management tools.

In this article: