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BtoB

Larry Kimmel, CEO, Direct Marketing Association

Published on .

Most Popular
What: CEO
Where:
Direct Marketing Association, New York
Why:
When Kimmel became CEO of the DMA last August, he was taking over an organization in turmoil. The association had lost millions of dollars in 2009 and had been without a permanent CEO since January 2010. Kimmel has spent his first year at the helm repairing the DMA's relations with members and focusing on boosting attendance at its events.
In this article: