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Larry Kimmel, CEO, Direct Marketing Association

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What: CEO
Where:
Direct Marketing Association, New York
Why:
When Kimmel became CEO of the DMA last August, he was taking over an organization in turmoil. The association had lost millions of dollars in 2009 and had been without a permanent CEO since January 2010. Kimmel has spent his first year at the helm repairing the DMA's relations with members and focusing on boosting attendance at its events.
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