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BtoB

Latham rolls direct marketing services for Harrah's

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Chicago--Latham Synchronized Relationship Marketing said this week that it has been selected by Harrah's Entertainment to provide advanced marketing services for a handful of Harrah's 21 casinos. Latham will roll the marketing dice for Harrah's East Chicago and Harrah's Cherokee Smoky Mountain casinos, among others. In addition, Latham will provide direct marketing services to Harrah's corporate marketing services in Las Vegas. Latham provides direct marketing to Fortune 100 companies as well as b-to-b service companies.
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