BtoB

Laura Lang, CEO, Digitas

Published on .

What: CEO
Where:
Digitas, Boston
Why:
Digital agency Digitas won such new b-to-b accounts last year as Aflac, CA, Comcast, ConocoPhillips, Emerson, Goodyear, Intuit and Owens Corning. The agency's interactive campaigns included “Launch Pad,” for Aflac, and “Staples Advantage,” for Staples. It also redesigned Zimmer's website.
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