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BtoB

Laura Lang, Digitas

Published on .

What: CEO

Where: Digitas, Boston

Why: Under Lang's leadership, Digitas continued its global expansion in interactive marketing. Last year, it acquired digital agencies Business Interactif in France and CGC in China, and it launched Prodigious Worldwide, a standalone digital production unit. The agency also created several innovative campaigns and projects for clients, including "AT&T Networking Exchange," an online community for IT professionals; and "NovoMedLink.com," an online resource center for health care providers.

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