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BtoB

Laura Lang, Digitas

Published on .

Most Popular
What: CEO

Where: Digitas, Boston

Why: Under Lang's leadership, Digitas doubled its new-business revenue in 2008 (over 2007) and added new clients including Shell and Samsung, as well as expanded work from Delta Air Lines and IBM Corp. It created interactive applications such as "Dialogues," for Shell; "Smart Market," for IBM; and "Solid State Drives," for Samsung.
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