Laura joined Xerox Global Document Outsourcing as the Vice President of Industry Marketing for North America in 2010. She is responsible for communicating Xerox's unique industry position and customer success in the managed print services market. In this position, she leads a team of industry-marketing managers who plan and execute programs that drive business opportunities in Education, Financial Services, Government, High-Technology/Telecom, Manufacturing, and Retail.
Prior to Xerox, Laura headed up B2B marketing research at Forrester Research. As a Vice President and Principal Analyst, she wrote research and advised Fortune 500 and high-technology enterprises on integrated B2B marketing, demand generation, lead management automation, sales and marketing integration, social media best practices, setting Web 2.0 marketing strategy, and developing customer engagement. Before Forrester, she has more than 18 years of experience in the design and marketing of computer hardware and software, and has held marketing director positions at various companies in California's Silicon Valley.
Laura has been a keynote speaker for the Direct Marketing Association, Forrester's Marketing and IT Forums, and MarketingProfs virtual and physical forums, among numerous other events. She was named to BtoB magazine's “Who's Who” list for four years, most recently in 2010. She also authors the B2B Marketing POSTs blog (www.b2bmarketingpost.com).
Laura holds an M.B.A. from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a B.S. in mechanical engineering from Stanford University.
about Laura in BtoB's 2011 Top Digital Marketer profile