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BtoB

Lauren Flaherty, Nortel Networks

Published on .

What: CMO
Where: Nortel Networks, Toronto
Why: Flaherty, who was named CMO in May 2006, has overall responsibility for Nortel’s global marketing strategy, brand development, advertising and internal and external communications. She is also a member of Nortel’s executive team and is involved in the corporation’s planning and execution. She oversaw the launch of “Hyperconnectivity,” a branding campaign that rolled out in May.
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