Laurence Boschetto, President-CEO, Draftcb

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What: President-CEO
Draftfcb, New York
Draftfcb last year won new clients such as Electronic Arts, Sony (in Asia) and Tata Group (in India). The agency's 2010 integrated campaigns included “The Human Element,” for Dow; a small-business campaign, for Blue Cross and Blue Shield of Florida; and “SMB Catalog,” for HP.
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