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BtoB

Laurence Boschetto, President-CEO, Draftcb

Published on .

Most Popular
What: President-CEO
Where:
Draftfcb, New York
Why:
Draftfcb last year won new clients such as Electronic Arts, Sony (in Asia) and Tata Group (in India). The agency's 2010 integrated campaigns included “The Human Element,” for Dow; a small-business campaign, for Blue Cross and Blue Shield of Florida; and “SMB Catalog,” for HP.
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