BtoB

Laurence Boschetto, President-CEO, Draftfcb

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What: President-CEO Where: Draftfcb, New York Why: Under Boschetto’s leadership, Draftfcb added new b-to-b business from Hewlett-Packard and expanded work for existing clients such as Dow Chemical and PACCAR Parts. The agency launched a new branding campaign for Dow called “Solutionism” and an integrated campaign for PACCAR that included online, direct mail and CRM.
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