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Laurie Tucker, FedEx Corp.

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What: Senior VP-corporate marketing
Where
: FedEx Corp., Memphis
Why
: Tucker leads global marketing at FedEx, including branding, advertising, sponsor-
ships, events and marketing communications. Under her direction, FedEx has beefed up its sports marketing efforts this year, including two TV commercials during Super Bowl XLI, a campaign promoting its sponsorship of the FedEx Cup/PGA Tour and continued NFL and NASCAR sponsorships.
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