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BtoB

Laurie Tucker, FedEx Corp.

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What: Senior VP-corporate marketing

Where: FedEx Corp., Memphis, Tenn.

Why: Tucker leads global marketing at FedEx., including branding, advertising, sponsorships, events and marketing communications. This year, she has overseen a number of marketing initiatives, including FedEx's "Carrier Pigeons" Super Bowl spot, its sponsorship of the FedEx Cup/PGA Tour, NFL and NASCAR sponsorships, viral marketing programs and integrated marketing campaigns.

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